I saw a commercial for an item that actually made me think about buying it. Opposed to what advertisers want, this doesn't usually happen when I see the thirty second blurb on television. This one got my attention though. I went to the store and began perusing the toothpaste selection until I found it.
Have you tried it?
Mine is the mint flavor. Which I highly recommend. If you're in need of toothpaste (or even if you're not, but don't like yours) try some of this!